Emotional Durability in Fashion: Designing for Love, Not Just Use

Pink handbag shaped like a flower, held in a hand, symbolizing emotional durability and meaningful design in fashion trend forecasting.

A profound look at how emotional connection can reduce waste and increase product life cycles. In a cultural moment saturated by fast consumption, trend cycles shrinking to weeks, and wardrobes swelling with garments worn only once, the concept of emotional durability emerges as a radical design philosophy. It challenges the core of how we produce […]