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FASHION TRENDS, INSIGHTS & MORE

From Aspiration to Identification: How Consumers Now Choose Brands That Feel Aligned
From Aspiration to Identification: How Consumers Now Choose Brands That Feel Aligned A Consumer Insight Defining Fashion 2026–2028 A Structural Shift in Consumer Desire Between 2026 and 2028, fashion consumption will no longer be primarily driven by aspiration. This is not a cyclical adjustment. It is a structural shift. For

Bio-Adaptive Performance Wear: Autumn Winter 2027 2028 Activewear Trends
Bio-Adaptive Performance Wear: Autumn Winter 2027 2028 Activewear Trends What is Bio-Adaptive Performance Wear and how will it transform Activewear by Autumn Winter 2027 2028? Clothing as a living performance interface Are you wondering, “What is bio-adaptive performance wear and how will it transform activewear by Autumn Winter 2027 2028?”

Cultivated, Not Manufactured: Biological Sophistication in the Future of Fashion
Cultivated, Not Manufactured: Biological Sophistication in the Future of Fashion The future of fashion is undergoing a profound recalibration. Materials are no longer expected to be flawless, static, and endlessly reproducible. Instead, fashion is moving toward a model based on cultivation rather than manufacturing, where matter is grown, guided, and

Decoding Fashion Futures: The Role of AI in Trend Research
Decoding Fashion Futures: The Role of AI in Trend Research How AI Is Transforming Fashion Trend Forecasting? Is artificial intelligence really changing how fashion trends are researched? Yes — and not as a futuristic promise, but as a structural shift already reshaping the fashion industry. In the past, fashion research