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FASHION TRENDS, INSIGHTS & MORE

Decoding Fashion Futures: The Role of AI in Trend Research
Decoding Fashion Futures: The Role of AI in Trend Research How AI Is Transforming Fashion Trend Forecasting? Is artificial intelligence really changing how fashion trends are researched? Yes — and not as a futuristic promise, but as a structural shift already reshaping the fashion industry. In the past, fashion research

February 2026 Fashion Industry Events: Where Collections, Buying and Direction Take Shape
February 2026 Fashion Industry Events: Where Collections, Buying and Direction Take Shape If January is the month of observation, February is the month of decision-making. It is when fashion moves from early signals to concrete direction: collections are previewed, buying strategies are refined, and creative narratives begin to solidify across

Probiotic Clothing Technology and Skin Microbiome Fashion Innovation
Probiotic Clothing Technology and Skin Microbiome Fashion Innovation Do probiotic clothes really improve skin health? Yes—but not in the simplistic, beauty-marketing sense often implied. Probiotic clothing does not “heal” the skin or replace skincare. Its real value lies in something far more structural: the ability to support the skin microbiome,

Pitti Uomo 2026 Signals Motion Shaping Fashion’s Future Landscapes
Pitti Uomo 2026 Signals Motion Shaping Fashion’s Future Landscapes Pitti Uomo 109 sets the rhythm of change From 13 to 16 January 2026, the Fortezza da Basso in Florence hosts the 109th edition of Pitti Uomo, under the theme MOTION. More than a seasonal concept, MOTION frames fashion as an